Web Design Unit 1

What is the 60-30-10 rule in color harmony?

• 60% secondary color, 30% accent color, 10% primary color

• 60% accent color, 30% primary color, 10% secondary color

• 60% primary color, 30% secondary color, 10% accent color

• 60% dominant color, 30% secondary color, 10% accent color

What is the purity of a color known as?

• Shade

• Chroma

• Tint

• Hue

footer

•  an instruction to the visitor to encourage them to take some kind of action. 

• placed at the bottom, or foot, of a page. 

• text placed at the top of a page 

What does the color red symbolize?

• Balance and growth

• Trust and serenity

• Harmony and stability

• Love and passion

Optics is

• both technical and artistic elements to create a website. 

• the path users take as they interact with your website. of features on your web page creates a cohesive and organized design. 

• content and its strategy, testing and prototyping, coordination and design planning, and consumer research. 

Visual hierarchy

• The viewer scans horizontally (left to right) along the top of the page, cuts diagonally from the top right to the bottom left, and then moves horizontally to the bottom right.

• a visual representation of information or data. 

• scanning a longer, more heavily populated page,

• the principle of arranging elements to show their order of importance. 

Call to Action (CTA)

•  an instruction to the visitor to encourage them to take some kind of action. 

• is the first thing visible on a website 

• the prototype has the minimum visual details and functionality but has enough content for sharing the concept with others.

Wireframe

• a visual representation of information or data. 

• scanning a longer, more heavily populated page, you’re going to scan left to right and top to bottom.

• gives you an idea of the overall structure pages will take, and how navigation will flow. 

AIDA, an acronym which stands for

• Attention, Interest, Desire, Action. 

• Alot, Interest, Desire, Action. 

• Attention, Interest, Destination, Action. 

• Attention, Include, Desire, Action.