BUIS4501 CHAPTER 5

What does SEO stand for?

• Sales Efficiency Optimization

• Site Enhancement Operation

• Social Engagement Optimization

• Search Engine Optimization

What is the benefit of PPC advertising as an Internet marketing strategy?

• It can only reach a limited audience

• It requires a large upfront investment

• It is free to use

• It can begin sending relevant, qualified traffic to your site immediately

What is the main purpose of content marketing?

• To earn backlinks from other reputable sites

• To position your company as an authority in your field

• To increase website speed

• To create infographics and blog posts

How can social media help a company's online marketing strategy?

• By providing updates to customers

• By optimizing website elements

• By improving site navigation

• By creating remarketing ads

What is the main advantage of email marketing?

• It allows you to connect with people right in their mailboxes

• It is a cost-effective strategy

• It can improve user experience on your site

• It can help you optimize your site for more conversions

Why is web design important for an e-business?

• It helps in creating remarketing ads

• It can improve user experience on your site

• It allows you to test elements on your website

• It helps in connecting with high-profile people online

What is the main purpose of conversion rate optimization (CRO)?

• To test elements on your website

• To improve user experience on your site

• To connect with high-profile people online

• To optimize your site for more conversions

What is the main goal of influencer marketing?

• To improve website speed

• To create infographics and blog posts

• To connect with high-profile people online

• To position your company as an authority in your field

What is the main advantage of drop shipping as a delivery framework for e-business?

• It helps in creating remarketing ads

• It allows you to manage everything apart from the manufacturing of the product

• It can improve user experience on your site

• It allows you to focus on front-end customer experience and building customer network

What is the main characteristic of private labeling as a delivery framework for e-business?

• It is a cost-effective strategy

• It allows you to manage everything apart from the manufacturing of the product

• It gives you exclusive rights to sell your own goods

• It allows you to focus on front-end customer experience and building customer network