Product - pre-test

What is a product in the context of marketing?

• A strategy used to increase sales

• A physical location where goods are sold

• A good, service, or idea that is bought and sold

• A method of promoting goods and services

• I do not know

Which element of the marketing mix is considered primary because it is the first to be decided?

• Price

• Place

• Promotion

• Product

• I do not know

Which category of consumer goods is typically bought often and with little effort?

• Shopping goods

• Specialty goods

• Convenience goods

• Durable goods

• I do not know

What are examples of specialty goods?

• Grocery items and gasoline

• Raw materials and office supplies

• Sports cars and rare antiques

• Appliances and furniture

• I do not know

Which of the following is NOT a category of goods purchased by businesses?

• Component parts

• Major equipment

• Shopping goods

• Office equipment and supplies

• I do not know

Which of the following is NOT one of the four distinct characteristics that make services different from goods?

• Intangibility

• Inseparability

• Durability

• Perishability

• I do not know

What does the term 'intangibility' refer to in the context of services?

• Services can be stored for later use.

• Services can be touched and experienced before they are purchased.

• Services cannot be touched and must be experienced before they are purchased.

• Services are always provided in a tangible form.

• Still don't know

What does 'variability' in services mean?

• Services can be separated from the service provider.

• Services are provided in the same way for each customer.

• Services fluctuate and are unique for each customer.

• Services are consistent and repeatable.

• You got me !!

Why is a restaurant meal considered a combination of goods and services?

• Because the meal can be taken away and stored.

• Because the meal is only a service without any tangible product.

• Because the meal is a tangible product and the dining experience is a service.

• Because the meal is intangible and cannot be experienced before purchase.

• Don't know but I sure like to eat.

According to the Good-Service Continuum shown in the image, which of the following is considered a pure good?

• Tutoring

• Restaurant meal

• Soap

• Cell phone

• Don't know.