Digital Exchanges - Unit 5

Technology that enables you to use a device to view computer-generated content in a real-world environment.

• infographics

• augmented reality

• brand

• cookie

Can refer to a company as a whole or to a specific product or service the company offers.

• social marketing

• cookie

• brand

• apple

Small piece of code that a website stores in a user's browser in order to make the site function more smoothly on user's device.

• cookie

• augmented brand

• website analytics

• digital marketing

Using a variety of digital channels: web, email, social media, to build brand awareness & cultivate customer relationships.

• augmented reality

• social marketing

• social media

• digital marketing

A name typed into a specifically formatted electronic document.

• electronic signature

• infographics

• digital marketing

• orality

Diagrams or groups of diagrams used to summarize & explain information.

• typography

• infographics

• website analytics

• digital analytics

Exhibiting the characteristics of spoken communication.

• augmented reality

• infographics

• brand

• orality

Government departments & agencies at the municipal, state, or federal level.

• public buildings

• social marketing

• public sector

• reach

A marketing term to describe the number of people exposed to an ad or piece of digital content.

• brand

• social marketing

• social status

• reach

The use of social media for marketing purposes.

• social marketing

• social media

• social networking

• reach