IKEA

What is the main reason for IKEA's success?

• High-quality furniture

• Low-cost flat-pack furniture

• Confusing store layout

• Tasty food

What is the average size of an IKEA store compared to Walmart?

• 200,000 square feet

• 300,000 square feet

• 100,000 square feet

• 400,000 square feet

What is the IKEA effect?

• Customers have to assemble the furniture themselves

• Customers value self-assembled furniture more

• Customers get lost in the store

• Customers prefer the confusing store layout

What is the purpose of IKEA's confusing store layout?

• To discourage customers from buying furniture

• To confuse customers

• To make customers spend more time in the store

• To make it difficult for customers to find the exit

What is the significance of IKEA's food offerings?

• It helps customers save money

• It makes IKEA more of a family activity

• All of the above

• It tricks customers into thinking everything is cheap

What is the origin of IKEA's theme?

• Switzerland

• Germany

• Sweden

• Norway

What was the original product sold by IKEA?

• Furniture

• Fish

• Clothing

• Electronics

What is the significance of IKEA's flat-pack furniture?

• It makes furniture harder to assemble

• It reduces shipping and storage costs

• It increases the cost of furniture

• It makes furniture more expensive

What is the total number of IKEA stores worldwide?

• 500

• 300

• 600

• 403

What is the annual revenue of IKEA in US dollars?

• $50 billion

• $20 billion

• $40 billion

• $30 billion