Mobile Marketing MKTG 0646 Individual Quiz

List 4 of the 8 factors that are important for mobile marketing (covered in Week 4 lecture slides)

Complete the URL to use to check if a website is mobile friendly (among other things).

What is the optimum page load speed?

• 3 seconds

• 5 seconds

• 10 seconds

• 1 minute

List the 4 micro-moments described by Google.

True or False: Google employs a desktop-first indexing approach.

Give two reasons (as covered in Lecture 2) that businesses can not ignore mobile marketing.

As covered in Lecture 2, list 4 of the 6 methods that mobile marketing promotions may be delivered through:

As covered in Lecture 2, in what year did mobile web traffic overtake desktop traffic?

What do the letters UX stand for?

Explain the difference between UX and User Journey