PR Midterm Quiz

Which of the following is not a characteristic of sport public relations?

• Brand/Branding

• Focus on Communications

• Stability in the environment

• None of the listed

Broadly speaking, what are the two primary benefits of public relations to sport organizations?

• Gain social media followers and negative publicity

• Generate Buzz and following

• To build and protect the brand

• To secure media placements and funding

Research indicates that effective social media communication should employ:

• As many facts as possible

• Storytelling

• Statistics

• Dry humour

Components of an organizations Brand include:

• Name, logo and colours

• How the organization behaves/holds itself in stature

• What the organization says

• All of the listed options

Organizational news releases should focus on:

• Athletes and coaches

• The media

• Positive messaging only

• Anything relative to the organization

Which element of a news release contains the headline?

• A header

• A footer

• A corner

• Boilerplate

Which element of the news release contains standard information that communicates the organization's position on a story?

• A header

• The body

• Boilerplate

• None of the listed

An unedited video that a sports organization provides to a television station is called a:

• A video news release

• Snippet

• B-roll

• V-roll

Which interview tip acknowledges a point but pivots to something more positive?

• Flagging

• Hooking

• Bridging

• Fencing

Which interview tip leads a reporter to ask the next question?

• Flagging

• Honking

• Hooking

• Holding