PR Midterm Quiz

PR Midterm Quiz

University

25 Qs

quiz-placeholder

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PR Midterm Quiz

PR Midterm Quiz

Assessment

Quiz

Social Studies

University

Easy

Created by

Shaun Tyler

Used 72+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a characteristic of sport public relations?

Brand/Branding

Focus on Communications

Stability in the environment

None of the listed

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Broadly speaking, what are the two primary benefits of public relations to sport organizations?

Gain social media followers and negative publicity

Generate Buzz and following

To build and protect the brand

To secure media placements and funding

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Research indicates that effective social media communication should employ:

As many facts as possible

Storytelling

Statistics

Dry humour

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Components of an organizations Brand include:

Name, logo and colours

How the organization behaves/holds itself in stature

What the organization says

All of the listed options

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Organizational news releases should focus on:

Athletes and coaches

The media

Positive messaging only

Anything relative to the organization

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of a news release contains the headline?

A header

A footer

A corner

Boilerplate

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of the news release contains standard information that communicates the organization's position on a story?

A header

The body

Boilerplate

None of the listed

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