Facebook CAPI

What does CAPI stand for?

• Customer Acquisition and Payment Interface

• Conversion API

• Consolidated Action Pixel Integration

• None of the above

What is the main purpose of Facebook CAPI?

• To track website visitors with cookies

• To improve user experience on Facebook

• To securely send conversion data to Facebook

• To manage Facebook advertising campaigns

How can you stay updated on the latest developments with Facebook CAPI?

• Follow Facebook for Business on social media.

• Subscribe to Facebook developer newsletters.

• Attend industry events and webinars.

• All of the above

What is the most important thing to remember about Facebook CAPI?

• It is a mandatory tool for all Facebook advertisers.

• It offers improved data privacy and security.

• It requires ongoing maintenance and monitoring.

• It is a replacement for the Facebook Pixel.

What resources can you use to learn more about Facebook CAPI?

• Facebook Developer Documentation

• Online tutorials and webinars

• Facebook customer support

• All of the above

What are some potential challenges of using CAPI?

• Complex setup process

• Limited event tracking capabilities

• Both (a) and (b)

• None of the above

True or False: CAPI data is more secure than cookie-based tracking data.

• True

• False

How often should you review your CAPI events?

• Every day

• Once a week

• Once a month

• As needed

What is the recommended way to test CAPI implementation?

• By making a test purchase on your website

• Using Facebook's Conversion API Tester tool

• Both (a) and (b)

• Neither (a) nor (b)

What happens when a user completes a purchase on your website and the event is tracked through CAPI?

• Facebook automatically creates an ad campaign targeting that user.

• You can see information about the purchase in your Facebook Ads Manager.

• The user receives a notification about their purchase on Facebook.

• Nothing happens.