Unit 3: Advertising Psychology Test

Last Name

First Name

What is demographic segmentation based on?

• Personality traits
• Age, gender, income, education, etc.
• Geographic location
• Shopping behavior

Which of the following is an example of geographic segmentation?

• Dividing customers based on lifestyle
• Grouping customers by their hobbies
• Segmenting customers by their location
• Targeting customers based on their purchasing frequency

Behavioral segmentation focuses on:

• Customer opinions and attitudes
• Customers' purchasing behavior and patterns
• Customers' demographics and location
• Customers' personality traits

What stage of the consumer decision-making process involves recognizing a problem or need that requires a solution?

• Evaluation of alternatives
• Purchase decision
• Problem recognition
• Post-purchase evaluation

What stage of the consumer decision-making process involves seeking information about available solutions to the problem?

• Information Search
• Purchase decision
• Problem recognition
• Post-purchase evaluation

What stage of the consumer decision-making process involves assessing satisfaction with the purchased product or service?

• Information Search
• Purchase decision
• Problem recognition
• Post-purchase evaluation

Learning in the context of consumer behavior refers to:

• Acquiring new skills unrelated to consumption
• Changing behavior through experience and information
• Memorizing product advertisements
• Following social media trends

Motivation is the internal drive that stimulates behavior to satisfy needs or achieve goals.

• True
• False