Understanding Ethos, Pathos, and Logos

What is ethos?

• The emotional appeal used to persuade an audience.

• The logical appeal used to persuade an audience.

• The ethical appeal or credibility of the speaker.

• The use of statistical evidence to support an argument.

Which rhetorical appeal is primarily based on logic and reasoning?

• Ethos

• Pathos

• Logos

• Kairos

Pathos appeals to the audience’s:

• Logic

• Emotions

• Ethics

• None of the above

An advertisement that uses a celebrity endorsement is primarily using which type of appeal?

• Ethos

• Pathos

• Logos

• Ego

Which of the following is an example of logos?

• A politician discussing the moral reasons for a law.

• A charity using sad images of animals to garner donations.

• A scientist presenting data and statistics to support a hypothesis.

• A celebrity endorsing a new product.

Why is ethos important in persuasive writing?

• It appeals to the audience's emotions.

• It makes the argument more logical.

• It establishes the credibility of the writer.

• It makes the writing more entertaining.

Which appeal is most effective when trying to persuade an audience through fear?

• Ethos

• Pathos

• Logos

• Mythos

In argumentation, logos can be effectively used by incorporating:

• Personal anecdotes.

• Factual evidence and statistics.

• Celebrity testimonials.

• Emotional stories.

A speaker discussing their qualifications before presenting their argument is using:

• Pathos

• Logos

• Ethos

• Ego

Which rhetorical appeal is least likely to be based on factual evidence?

• Ethos

• Pathos

• Logos

• None of the above