Consumer Behaviour Quiz (week-1)

What is "All the World's a Stage" theory in consumer behaviour?

• A theory that suggests consumers act differently depending on their role in society

• A theory that highlights the influence of peer pressure on consumer decisions

• A theory that emphasizes the importance of individual preferences in consumer behaviour

• A theory that focuses on the impact of marketing on global culture

What is the main critique of the Positivist approach to Consumer Behaviour?

• It overlooks the importance of scientific rigor and objectivity

• It fails to consider the influence of cultural and social factors on consumer behaviour

• It relies too heavily on subjective interpretations and lacks empirical evidence

• It disregards the role of individual agency and free will

What is social shopping in consumer trends?

• A trend where consumers prefer to shop alone

• A shopping experience that incorporates social interactions, such as sharing product recommendations and reviews on social media platforms

• A preference for shopping in crowded, noisy environments

• A marketing strategy that targets antisocial consumers

Why is understanding consumer behaviour important for businesses?

• It helps businesses predict stock market trends

• It allows businesses to manipulate consumers into buying their products

• It enables businesses to develop effective marketing strategies and create products that meet consumers' needs and desires

• It has no significant impact on business success

What is the 80/20 rule in consumer segmentation?

• It refers to the percentage of consumers who are heavy users of a product

• It suggests that 80% of a company's revenue comes from 20% of its customers

• It indicates that 80% of consumers are price-sensitive

• It specifies that 20% of consumers are brand loyal

What is interdependence in consumer relationships?

• The reliance of consumers on each other to make purchasing decisions

• The attachment consumers feel towards products that are essential for their survival

• The emotional bond consumers have with products based on their cultural significance

• The relationship between consumers and products based on peer influence

According to consumer behaviour research, why do people often buy products not for what they do, but for what they mean?

• Because products are always marketed based on their practical utility

• Because consumers are solely motivated by price

• Because products serve as symbols of identity, status, and self-expression

• Because consumers never consider the meanings associated with products

Which of the following is NOT a factor that influences consumer behaviour?

• Psychological factors

• Social factors

• Cultural factors

• Economic factors

How do marketers segment consumers based on behaviour?

• By dividing them into groups based on demographic characteristics

• By categorizing them according to their attitudes and beliefs

• By analysing their purchasing patterns and usage behaviours

• By considering their geographical location

Which of the following is NOT a post-purchase issue that consumers may face?

• Disposal of the product's packaging

• Product satisfaction and dissatisfaction

• Repurchase decisions

• Identifying product alternatives