Consumer Behaviour Quiz (week-1)

Consumer Behaviour Quiz (week-1)

3rd Grade

25 Qs

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Consumer Behaviour Quiz (week-1)

Consumer Behaviour Quiz (week-1)

Assessment

Quiz

Business

3rd Grade

Practice Problem

Medium

Created by

Sas Pratama

Used 1+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is "All the World's a Stage" theory in consumer behaviour?

A theory that suggests consumers act differently depending on their role in society

A theory that highlights the influence of peer pressure on consumer decisions

A theory that emphasizes the importance of individual preferences in consumer behaviour

A theory that focuses on the impact of marketing on global culture

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the main critique of the Positivist approach to Consumer Behaviour?

It overlooks the importance of scientific rigor and objectivity

It fails to consider the influence of cultural and social factors on consumer behaviour

It relies too heavily on subjective interpretations and lacks empirical evidence

It disregards the role of individual agency and free will

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is social shopping in consumer trends?

A trend where consumers prefer to shop alone

A shopping experience that incorporates social interactions, such as sharing product recommendations and reviews on social media platforms

A preference for shopping in crowded, noisy environments

A marketing strategy that targets antisocial consumers

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Why is understanding consumer behaviour important for businesses?

It helps businesses predict stock market trends

It allows businesses to manipulate consumers into buying their products

It enables businesses to develop effective marketing strategies and create products that meet consumers' needs and desires

It has no significant impact on business success

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the 80/20 rule in consumer segmentation?

It refers to the percentage of consumers who are heavy users of a product

It suggests that 80% of a company's revenue comes from 20% of its customers

It indicates that 80% of consumers are price-sensitive

It specifies that 20% of consumers are brand loyal

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is interdependence in consumer relationships?

The reliance of consumers on each other to make purchasing decisions

The attachment consumers feel towards products that are essential for their survival

The emotional bond consumers have with products based on their cultural significance

The relationship between consumers and products based on peer influence

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

According to consumer behaviour research, why do people often buy products not for what they do, but for what they mean?

Because products are always marketed based on their practical utility

Because consumers are solely motivated by price

Because products serve as symbols of identity, status, and self-expression

Because consumers never consider the meanings associated with products

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