Consumer pwsychology -week 17. Report Exercise

Why? (Purpose)

When? (Time or Timing)

Where? (Scene or Source)

Who? (Actor or agent)

What? (Act)

Which?

1.    What did they say? (Which key sentences or words do they use to describe their experience?)

How? (How could you make sense of this data? How could you group this information? Are there some words or themes that help you to group this data and make sense of what the participants said?

Crispy and Spiky =

Can you identify key themes and a central idea for this data from the video.