Unit 3 Chapter 1: Introduction to Mass Media

What is the role of mass media in influencing behavior?

• Encouraging people to exercise regularly

• Encouraging people not to drink and drive

• Encouraging people to eat more junk food

• Encouraging people to smoke

What is the nature of mass media in society?

• Limited

• Exclusive

• Biased

• Inclusive

What is the role of mass media in spreading education?

• Encouraging people to watch more TV shows

• Encouraging people to read more books

• Spreading awareness about government policies

• Promoting superstitions

What is the impact of mass media on everyday life?

• Significant impact

• Negative impact

• No impact

• Minimal impact

What is the role of mass media in depicting various parts of society?

• Creating division in society

• Depicting various parts of society as parts of the whole

• Ignoring certain parts of society

• Excluding certain parts of society

What is the role of mass media in encouraging consumption patterns?

• Encouraging people to reduce consumption

• Encouraging people to use microwaves and modular kitchens

• Encouraging people to avoid technology

• Encouraging people to live a minimalist lifestyle

What is the role of mass media in spreading awareness and information?

• Spreading fear and panic

• Propagating spread of information - be it news or current affairs or government policies

• Spreading rumors

• Spreading misinformation

What is the role of mass media in socializing individuals?

• Encouraging anti-social behavior

• Promoting unacceptable modes of behavior

• Telling us about the acceptable modes of behavior and the unacceptable modes of behavior

• Encouraging isolation

What is the role of mass media in advertising?

• Persuading people to buy products through advertising

• Encouraging people to boycott products

• Encouraging people to avoid products

• Encouraging people to save money

What is the study of media?

• A discipline that is not influential

• A relatively new discipline about a century old

• A discipline that is thousands of years old

• A discipline that is not important