Mrs. Fields Case Study and Products Quiz

What type of products is Mrs. Fields most famous for?

• Ice cream

• Cookies

• Sandwiches

• Coffee

Who founded Mrs. Fields?

• Debbi Fields

• Sarah Lee

• Martha Stewart

• Betty Crocker

In what year was Mrs. Fields founded?

• 1977

• 1980

• 1965

• 1992

What is a key factor in Mrs. Fields' business strategy?

• Low prices

• High volume sales

• Premium quality

• Diversification

Which of the following is a major competitor of Mrs. Fields?

• Dunkin' Donuts

• Starbucks

• Nestlé Toll House Café

• Baskin-Robbins

What is a unique feature of Mrs. Fields' cookie store operations?

• Self-service kiosks

• In-store baking

• Delivery services

• Subscription models

Which of the following is NOT a product offered by Mrs. Fields?

• Customizable cookie cakes

• Gourmet sandwiches

• Brownies

• Muffins

How does Mrs. Fields ensure the freshness of its cookies?

• By baking in small batches throughout the day

• By using preservatives

• By freezing cookies

• By importing ingredients daily

What is a future opportunity for Mrs. Fields to explore?

• Expanding into new international markets

• Launching a mobile app for orders

• Collaborating with supermarkets for product distribution

• All of the above

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