Branding Quiz

Select the 2 advantages of branding

• A business can save money on marketing once the product becomes a household name.

• It means businesses don't have to make new items.

• The business can change its name if it wants to.

• Higher prices can be charged when consumers become loyal to the brand.

Established brands tend to charge customers

• More for their products

• Less for their products

Mrs D will only buy Nescafe coffee. This is an example of...

• Market Share

• Brand Loyalty

• Advertising

• Added value

Which two of the following are advantages of branding

• A business can save money on marketing once the product becomes a household name.

• It means businesses don't have to make new items.

• The business can change its name if it wants to.

• Higher prices can be charged when consumers become loyal to the brand.

What is a slogan?

• A unique design symbol that helps identify the company visually.

• The typography used on signage.

• A catchphrase that evokes some kind of feeling about the company and the product.

• A short piece of text, usually in larger type, designed to be the first words the audience reads.

Which is the most accurate definition of the term 'Branding'?

• The logo and colours a business has which are recognisable to customers

• The advertising of a product on TV

• The aims and values of a business and how this is communicated to customers

• How the business meets the needs and wants of the target market

Which of the following is NOT an important factor in Branding a business?

• Communicating the business aims and objectives

• Adding value to the product or service

• Creating loyal customers

• Competitor analysis

Which of the following is NOT an element of 'brand identity'?

• Logo

• Corporate Colour Scheme

• Signage

• Delivery Options

What does the term 'Added Value' mean?

• Giving a free gift with the purchase of a product

• The price that the product/service is sold at less the cost of producing it

• Charging more for better packaging of a product

• Special offers to customers to sell more products

What does the term 'premium product' mean?

• A product which is only available online

• A product with a low price due to a large sales volume

• A product with a higher price due to perceived value

• A product where an additional charge is applied for extra features