
Branding Quiz
Authored by Jac Dempster
Business
9th Grade
Used 209+ times

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10 questions
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1.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Established brands tend to charge customers
More for their products
Less for their products
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Mrs D will only buy Nescafe coffee. This is an example of...
Market Share
Brand Loyalty
Advertising
Added value
4.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
Which two of the following are advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is a slogan?
A unique design symbol that helps identify the company visually.
The typography used on signage.
A catchphrase that evokes some kind of feeling about the company and the product.
A short piece of text, usually in larger type, designed to be the first words the audience reads.
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which is the most accurate definition of the term 'Branding'?
The logo and colours a business has which are recognisable to customers
The advertising of a product on TV
The aims and values of a business and how this is communicated to customers
How the business meets the needs and wants of the target market
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT an important factor in Branding a business?
Communicating the business aims and objectives
Adding value to the product or service
Creating loyal customers
Competitor analysis
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