
Marketing Research Unit 2
Quiz
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Business
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University
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Practice Problem
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Medium
Baxis Patel
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52 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The __________ scaling techniques, consisting of paired comparison, rank order, constant sum, and Q-sort scaling.
Non Comparative
Comparative
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Itemized rating scales like the Likert, semantic differential, and Stapel scales are which type of scaling technique ?
Comparative
Non Comparative
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This is One of two types of scaling techniques in which each stimulus object is scaled independently of the other objects in the stimulus set.
Non Comparative Scaling
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In which scaling Scoring can be cumbersome unless computerized?
Continuous rating scale
Likert scale
Semantic differential
Stapel scale
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Name the Seven-point scale with bipolar labels in itemized rating scale.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Name the itemized rating scale having Unipolar ten-points, ranges from -5 to +5, without a neutral point (zero) in it.
Stapel Scale
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In an ____________, the respondents are provided with a scale that has a number or brief description associated with each category.
itemized rating scale
rank order
constant sum
Q-sort scaling
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