Marketing Functions Quiz

Mike has designed some new boxes for his glassware products to protect them from breakage. This illustrates which marketing function?

• Distribution

• Pricing

• Product/service management

• Promotion

Answer explanation

The design of new boxes for glassware products to protect them from breakage falls under the marketing function of distribution, as it involves the physical movement and storage of the products.

Sarah uses social media to advertise her bakery's new cake flavors, offering a discount for the first 100 customers. Which marketing function is she using?

• Pricing

• Promotion

• Selling

• Information Management

Answer explanation

Sarah is using the marketing function of Promotion by advertising her bakery's new cake flavors and offering a discount for the first 100 customers.

The process of deciding where to sell products to make them available to customers is known as what?

• Channel Management

• Market Planning

• Pricing

• Product/Service Management

Answer explanation

The correct answer is Channel Management, which involves deciding where to sell products to make them available to customers.

A company conducts a survey to understand customer satisfaction with their new smartphone model. Which marketing function does this represent?

• Selling

• Market Information Management

• Financing

• Promotion

Answer explanation

The survey to understand customer satisfaction with the new smartphone model represents the marketing function of Market Information Management, as it involves gathering and analyzing customer feedback and preferences.

Which marketing function involves determining and adjusting the price of a product to meet market demand and company objectives?

• Distribution

• Pricing

• Product/Service Management

• Promotion

Answer explanation

The correct answer is Pricing because it involves determining and adjusting the price of a product to meet market demand and company objectives.

A company decides to offer its products online and in physical stores to reach more customers. This decision falls under which marketing function?

• Channel Management

• Market Planning

• Pricing

• Promotion

Answer explanation

The correct marketing function for the company's decision to offer products online and in physical stores is Channel Management, which involves managing the distribution channels to reach more customers.

Planning activities to identify and appeal to a specific market segment is known as what?

• Market Planning

• Information Management

• Financing

• Distribution

Answer explanation

Market Planning involves identifying and appealing to a specific market segment, making it the correct choice for the given question.

Which marketing function is primarily concerned with obtaining the funds needed for marketing activities?

• Pricing

• Selling

• Financing

• Promotion

Answer explanation

The marketing function primarily concerned with obtaining the funds needed for marketing activities is Financing.

A retail store trains its staff to improve sales techniques and customer interaction. This activity is part of which marketing function?

• Selling

• Product/Service Management

• Promotion

• Financing

Answer explanation

The activity of training staff to improve sales techniques and customer interaction is part of the Selling marketing function.

Identifying customer needs and developing products to satisfy those needs pertains to which marketing function?

• Product/Service Management

• Promotion

• Distribution

• Pricing

Answer explanation

Identifying customer needs and developing products aligns with the Product/Service Management function, making it the correct choice.