Marketing: Crash Course

How did early film makers market their films? This strategy is used today.

• Offering great products in their concession stands

• Free movie Tuesday

• Having famous celebrities appear in their films

• Offering cheap matinee prices

How do todays celebrities create hype around their movies?

• Going on talk shows

• Posting to their movie on their own social media

• Doing Press

• All answers

The best posters to advertise a movie include several images.

• True

• False

What's a tag line?

• Brief memorable phrase

• The small piece of paper attached to the clothing

• A song to attract viewers

Jaws was among the first movies to advertise their trailer on television.

• True

• False

How much did Hershey's sales increase as a result of spending $1 million in marketing the ET movie?

• 25%

• 50%

• 65%

What tool has allowed movie companies to target their markets?

• the internet

• magazines

• newspapers

• television

Marketing costs 1/10th of a films budget.

• True

• False

Where is the biggest chunk of a marketing budget for a movie spent?

• Internet Ads

• Print and Advertising

• Television

Marketing films on Cable television is cheaper than marketing films for movie theaters.

• True

• False