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Marketing: Crash Course

Authored by KARA GOLDMAN

Social Studies

10th Grade

Used 1+ times

Marketing: Crash Course
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did early film makers market their films? This strategy is used today.

Offering great products in their concession stands

Free movie Tuesday

Having famous celebrities appear in their films

Offering cheap matinee prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do todays celebrities create hype around their movies?

Going on talk shows

Posting to their movie on their own social media

Doing Press

All answers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The best posters to advertise a movie include several images.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What's a tag line?

Brief memorable phrase

The small piece of paper attached to the clothing

A song to attract viewers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Jaws was among the first movies to advertise their trailer on television.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much did Hershey's sales increase as a result of spending $1 million in marketing the ET movie?

25%

50%

65%

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What tool has allowed movie companies to target their markets?

the internet

magazines

newspapers

television

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