Principles of Marketing DAV

Movement of Goods from the point of manufacturer to the point of consumption is known as__________

• Distribution

• Innovation

• Production

• Consumption

__________ is an end user of a product or service.

• Mediator

• Consumer

• Buyer

• Customer

___________ is an oral face to face communication between salesman and prospective customer to effect sales.

• Mail order selling

• Personal selling

• Indirect selling

• Impersonal selling

In ___________ distribution channel the cost of distribution is low, therefore manufacturer can keep the prices of the product low.

• Direct

• None of these

• Indirect

• Multi-way

Manufacturer → Retailer → Ultimate consumer is a ______ channel of distribution.

• Indirect

• None of these

• Direct

• Door to Door

The purchase quantity in case of customers having saving habit is________

• None of these

• Reasonable

• High

• Less

Family culture is ________ factor affecting on buying behaviour of the buyer.

• Non-economical

• Psychological

• Economical

• Cultural

_______ is the most important and deciding factor that affect consumer behaviour.

• Economic factor

• Non-economic

• Physical factor

• Cultural factor

_____ is a systematic attempt to get information useful in solving marketing problems.

• Marketing Research

• Sales Research

• Customer Research

• Product Research

Regular and continuous supply of goods and services is possible because of efficient system of _________________

• Advertising

• Salesmanship

• Distribution

• Promotion