Audience Segmentation

What is audience segmentation?

• A method of pricing products differently for different customers

• The process of dividing a large audience into smaller groups based on shared characteristics

• A marketing strategy that targets the entire market with one offer

• The analysis of media content

Which of the following is NOT a category of audience segmentation mentioned?

• Income

• Location

• Favorite color

• Age groups

What is a benefit of audience segmentation?

• It limits the reach of marketing campaigns

• It allows for better customization and personalization of products

• It increases production costs

• It makes products less appealing to the target audience

How does audience segmentation affect marketing?

• It makes marketing more generic

• It makes marketing less necessary

• It increases the cost of marketing without improving effectiveness

• It makes marketing more effective by targeting likely buyers

Which audience segmentation category is based on job or industry?

• Gender

• Occupation

• Interest

• Lifestyle

What might a media product designed for children feature in its design?

• Bright colors

• Formal language

• Location-specific colors

• Luxury imagery

Why is audience segmentation important in developing new media products?

• It helps identify demographics not currently targeted

• It discourages innovation in product design

• It reduces the variety of products offered

• It ensures products are more expensive

Which of the following is a lifestyle-based design consideration?

• Using pastel colors for feminine audiences

• Highlighting local products

• Incorporating nature-related colors for a healthy lifestyle

• Emphasizing value for lower income groups

How can location-based design be implemented in media products?

• By using bright colors for children

• By highlighting local products and incorporating cultural aspects

• By targeting with products like Art House films

• By using imagery of people exercising for fitness enthusiasts