MK211_Review2

What do value added taxes (VAT) encourage in countries such as China?

• They make it harder to bribe officials.

• Global companies refrain from offering bribes.

• They protect companies from antitrust scrutiny.

• They result in cross-border shopping.

In Europe, individual EU countries gave up the right to have their own currencies, ceded the right to set their own product standards, and have made other sacrifices in exchange for improved market access.

• True

• False

The governmental action to dispossess a foreign company or investor is known as:

• compensation

• expropriation

• confiscation

• internationalization

What happens if a nation has allowed a case against it to be brought before the ICJ (International Court of Justice) and then refuses to accept a judgment against it?

• UN Conference on International Trade Law can be approached.

• American Arbitration Association can be sought for justice.

• The plaintiff nation can seek recourse through the United Nations Security Council.

• International Chamber of Commerce will be another source for seeking justice.

When companies operate abroad in the absence of home-country legal constraints, the best choice for ethical conduct would be:

• to ignore bribery and act as if it does not exist.

• to have a product that is clearly superior to that of the competition.

• to maintain home-country ethics worldwide with no adaptations.

• to adapt in varying degrees to local customs and practices.

An ________ system allows a company's business units to submit orders, issue invoices, and conduct business electronically with other company units as well as outside companies.

• ECR

• intranet

• EDI

• EPOS

CRM tools allow companies such as Credit Suisse, AT&T, Hewlett-Packard and others to determine:

• which customers are most valuable.

• the use of laptop computers by customers.

• the use of credit cards for payment.

• warranty of products sold to consumers.

The first step in formulating and conducting research is to:

• design research

• define the problem

• select unit of analysis

• collect information

When consumers have difficulty in verbalizing their perceptions, and there are different alternative brands of toothpaste, what is the best method of judging them in terms of similarity?

• focus gorup

• cluster analysis

• factor loading

• multidimensional scaling

A marketer of breakfast cereals might send researchers to preselected households at 6 a.m. to watch families go about their morning routines.

• True

• False