MARKETING MANAGEMENT

From among the following, identify the factor which does not form part of facilitating function of marketing?

• Financing

• Risk bearing

• Packaging

• Standardization

Holistic marketing does not include:

• Relationship marketing

• Integrated marketing

• Internal marketing

• Digital marketing

• Social responsibility marketing

Who among the following has propounded the classification of 4P's of marketing?

• James Culliton

• N.H.Borden

• Robert Lauterborn

• E.J.McCarthy

Modern concept of marketing starts with:

• Purchase

• Storage

• Consumer research

• Promotion

Subdividing of market into homogeneous subsections of customers is referred to as :

• Target marketing

• Market segmentation

• Product positioning

• Differentiated marketing

Which is the pattern of segmentation wherein the firms view each customer as a separate segment?

• Undifferentiated marketing

• Concentrated marketing

• Customized marketing

• Differentiated marketing

A very small section of the whole market which has not yet been identified and served by competitors is referred to as :

• Segment marketing

• Local marketing

• Niche marketing

• Individual marketing

Loyalty segmentation forms part of :

• Demographic segmentation

• Behavioural segmentation

• Psychographic segmentation

• Geographic segmentation

Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation?

• Demographic segmentation

• Behavioural segmentation

• Psychographic segmentation

• Geographic segmentation

An organization directs its marketing efforts at two or more segments by developing a marketing mix for each segment. Identify the target marketing strategy adopted here?

• Multi-segment approach

• Concentration approach

• Total market approach

• Differentiated market approach