MARKETING MANAGEMENT

MARKETING MANAGEMENT

University

20 Qs

quiz-placeholder

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MARKETING MANAGEMENT

MARKETING MANAGEMENT

Assessment

Quiz

Business

University

Hard

Created by

STEFY K. JOSE

Used 1K+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

From among the following, identify the factor which does not form part of facilitating function of marketing?

Financing

Risk bearing

Packaging

Standardization

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Holistic marketing does not include:

Relationship marketing

Integrated marketing

Internal marketing

Digital marketing

Social responsibility marketing

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Who among the following has propounded the classification of 4P's of marketing?

James Culliton

N.H.Borden

Robert Lauterborn

E.J.McCarthy

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Modern concept of marketing starts with:

Purchase

Storage

Consumer research

Promotion

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Subdividing of market into homogeneous subsections of customers is referred to as :

Target marketing

Market segmentation

Product positioning

Differentiated marketing

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which is the pattern of segmentation wherein the firms view each customer as a separate segment?

Undifferentiated marketing

Concentrated marketing

Customized marketing

Differentiated marketing

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A very small section of the whole market which has not yet been identified and served by competitors is referred to as :

Segment marketing

Local marketing

Niche marketing

Individual marketing

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