BCG Matrix

What is the typical trajectory of a dog product in the BCG Matrix?

• Growing rapidly
• Tending to disappear
• Becoming a star product
• Consolidating market share

What strategic decision might be made for a question mark product in the BCG Matrix?

• Bet on its growth potential
• Eliminate it completely
• Reduce costs
• Increase market share

What is the strategic decision for a star product in the BCG Matrix?

• Maintain current strategy
• Reduce costs
• Eliminate it completely
• Direct strategies towards greater investment

What is the primary focus of a sustaining strategy in the BCG Matrix?

• Consolidating market share with strong products
• Eliminating weak products
• Launching new products
• Diversifying the portfolio

What is a cow product also known as in the BCG Matrix?

• Question mark product
• Cash cow product
• Star product
• Dog product

Which type of product in the BCG Matrix is in the decline phase of its life cycle?

• Dog product
• Star product
• Question mark product
• Cow product

What phase of the product life cycle is a cow product typically in?

• Maturity phase
• Growth phase
• Decline phase
• Introduction phase

What is the main characteristic of a cow product in the BCG Matrix?

• Requires minimum investment and generates liquidity
• Requires high investment and low liquidity
• Has low market share and high growth potential
• Is in the decline phase of its life cycle

What is the market share of a question mark product in the BCG Matrix?

• Medium
• Variable
• High
• Low

What is the strategic decision for a dog product in the BCG Matrix?

• Eliminate them completely or reduce costs
• Invest heavily in them
• Promote them aggressively
• Expand their market share