Service Marketing bba 6 2024

What is the meaning of services?

• Manufacturing

• Intangible activities

• Products

• Goods

What are the characteristics of services compared to goods?

• Tangible, durable, and separable

• Intangible, durable, and separable

• Tangible, perishable, and inseparable

• Intangible, perishable, and inseparable

What is the focus of consumer behaviour in services?

• Customer satisfaction

• Customer expectations

• Product quality

• Service delivery

What is the growth of service sector and service industry influenced by?

• Technology

• Construction

• Manufacturing

• Agriculture

Charging customers different prices for essentially the same service is called

• Price discrimination

• Supply and demand.

• Complementary

• Substitutes

What are the key factors influencing consumer behavior in services?

• Price and promotion

• Quality and reliability

• Convenience and accessibility

• Brand and packaging

How do services differ from physical goods in terms of delivery?

• Services are delivered instantly

• Services require physical transportation

• Goods are delivered digitally

• Goods are delivered through service providers

What role does customer perception play in evaluating service quality?

• It has no impact on service quality

• It directly determines service quality

• It influences customer satisfaction

• It affects service pricing

What are the unique characteristics of services compared to physical goods?

• Intangibility, perishability, and variability

• Tangibility, durability, and inseparability

• Intangibility, durability, and inseparability

• Tangibility, perishability, and variability

How does customer perception impact their evaluation of service quality?

• It has no impact on service quality

• It directly determines service quality

• It influences customer satisfaction

• It affects service pricing