SMS Review Flashcards #1

A marketing company wants to offer clients a new service. The service
will post information daily on different social media platforms. Daily posts will
include a map of the client’s current location, the date/time the product is
available, and information about specific products. Which of the following businesses
would benefit most from this service?

• Social Media audit and a list of social media goals

• Listen and analysze, identify the target audience, set goals, define strategies, implement, monitor, and adjust

• A gourmet food truck

• Identify the most common characteristics of their followers and select the platform that best targets them.

If you are a hair stylist looking to increase the
number of appointments you have scheduled, what would be
an effective call to action in a social media post.

• Paid advertising

• Schedule a haricut today and receive 20% discount

• Return on Investment

• Financial loss and damage to the company's reputation

A large animal vet works as a safari guide in the
Serengeti. She wants to share information research and
videos with her colleagues and attract customers to her
safari. Which social media tools can she use to meet her
needs?

m.m

• Create placeholder pages that redirect visitors to your other social media or your Website

• Offer free produce to first time posters

• Eliminate ambiguous policies and inconsistent procedures for the roles with acess to the new product information

• Business blog

What tasks does a social media risk manager
need to perform to ensure that all departments are
performing properly?

• Identify the target market

• Focus on the analytical data from their current platforms to identify the custome preferences and demographics.

• Monitor activities for risks, measure and gather appropriate data and create reports that assess risk and suggest controls

• Evaluation and interpretation

Your company has an active social media presence
on several social media sites with follower who post
regularly. Your company wants to increase sales and
revenue by increasing their social media network by adding
paid advertising and leveraging their organic advertising.
Which of the following would be the most helpful?

• Notify customers via text messages within 10 minutes of train delays

• Identify the most common characteristics of their
  followers nad select the platform that best targets them.

  
  

• A person who is interested in, needs, wants, and can afford the product

• Plannin

Ben and Jerry’s noticed a recent spike in online
posting about their new flavor, so they increased the amount
of paid advertising for the flavor. Over the next two months,
sales for that flavor dropped. Which big data value
component was missing from analysis about the spike?

• Schedule

• You can focus on the consumer and see products from the point of view

• Context- the posts were negative reviews of the flavor.

  
  

• Filinig out all social media profile completely

Why is it important for companies to have
personal social media usage guidelines?

• You can compare your competitor's social media presence to your own

• Earned

• Personal social media usage can ah ve a negative impact
  on the company’s reputation.

  
  

• Leverage

What is the first thing you do when conducting a SWOT
analysis of your company’s social media needs?

• Evaluation and interpretation

• A social media audit and a list of social media goals

  
  

• 
  Use several variations of the post throughout the campaign making sure that the posts are tailored to each platform. Never use the same post twice.

• Age of their customer, customer income, and gender

If your company is releasing a new product, what should
you use to evaluate if your social media campaign was successful
in building a larger potential customer base?

• Create a relationship with an online music fan club where he can offer free downloads of his album and share event announcements

• Regulatory compliance and privacy violations

• Age of their cusotmer, cusotmer income, and gender

• The increase in followers on each social media platform.

  
  

What big data strategy uses social media
statistics to predict user behavior.

• You can conpare your competitor's socoal media presence to your own

• Data exploration

  
  

• Regulatory compliance and privacy violations

• Identify ost common charaacteristics of their followers and select the platform that best targets them