Marketing Mix Quiz

Which of the following is NOT a component of the marketing mix?

• Product

• Place

• Price

• Packaging

What does the 'People' component of the marketing mix refer to?

• Target customers of the product

• Celebrities endorsing the product

• Employees and staff involved in the product or service

• Shareholders of the company

How many components are there in the marketing mix according to the provided material?

• 4

• 5

• 6

• 7

Which of the following is NOT a component of the marketing mix according to the image provided?

• Product

• Price

• Customer Service

• Promotion

What are the three additional Ps of the marketing mix that extend the original 4 Ps concept?

• People, Process, Physical Evidence

• Performance, Process, Proof

• People, Performance, Physical Environment

• Process, Proof, Promotion

Which of the following is NOT one of the 7Ps of the Marketing Mix according to the image?

• Product

• Price

• Promotion

• Performance

What aspect of the Marketing Mix does 'Place' refer to in the image?

According to the image, which of the following is a component of 'Process' in the Marketing Mix?

• Discounts

• Response time

• Messaging

• Branding & imagery

What does 'Physical Evidence' in the Marketing Mix typically include?

What does the marketing mix refer to?

• A) A combination of different marketing strategies for product distribution

• B) The tactics or marketing activities to satisfy customer needs and position offerings in the customer's mind

• C) A set of legal guidelines for marketing products and services

• D) The statistical analysis of market trends and consumer behavior