MGT 3533 MANAGEMENT IN ETHICS

What is the concept of Consumerism?

• Increasing consumption of goods

• A movement to protect consumer rights

• A strategy for pricing products

• A type of marketing strategy

What ethical issue is raised by targeting vulnerable populations with specific products?

• Product differentiation

• Market segmentation

• Exploitative marketing

• Customer relationship management

How does green marketing benefit businesses?

• By reducing production costs

• Enhancing brand image and meeting consumer demand for sustainable products

• Eliminating competition

• Increasing the use of digital media

Which consumer right ensures safety from hazardous products?

• Right to be informed

• Right to choose

• Right to safety

• Right to be heard

What is the main focus of ethical marketing?

• Maximizing shareholder value

• Creating and maintaining long-term customer relationships based on trust and respect

• Achieving the highest sales possible

• Focusing solely on product quality

What role does ethics play in marketing?

• Ensuring products are affordable

• Guaranteeing a company's profitability

• Guiding fair and responsible business practices

• Promoting products through social media

Why is consumer privacy a concern in online marketing?

• Because it limits the availability of products

• It may lead to overproduction of goods

• Personal information can be misused or sold without consent

• It reduces the effectiveness of advertising campaigns

In the context of marketing ethics, what does the term 'greenwashing' refer to?

• The process of making products more environmentally friendly

• Falsely marketing products as environmentally friendly

• Using green packaging for all products

• Investing in renewable energy sources

What is considered unethical in advertising?

• Targeting a wide audience

• Using celebrity endorsements

• Exaggerating product benefits

• Offering discounts

Which of the following is not a right of consumers outlined in the slides?

• Right to be informed

• Right to choose freely

• Right to be taxed fairly

• Right to be heard