MKTG

MKTG

University

17 Qs

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MKTG

MKTG

Assessment

Quiz

Specialty

University

Practice Problem

Hard

Created by

Dan Salazar

Used 1+ times

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17 questions

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1.

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1 min • 1 pt

are fictional or semifictional characters that are used to describe and evoke a particular type of customer. Otherwise known as buyer personas, user personas, and marketing personas, they provide a useful reference point and insight tool for a variety of sales, marketing, and communication activities

2.

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1 min • 1 pt

is a detailed description of your target audience. It's similar to a buyer persona, however, it's not a fiction representation of your customers. It has factual information about their demographics, buying behaviors, customer service interactions, and more.

3.

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1 min • 1 pt

represent an even larger scale of account to handle. These are common to private and public sectors of companies doing team building activities and professional or social organizations in which purpose are common to sightseeing, outdoor, MICE and SITs.

4.

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1 min • 1 pt

is a large segment in the travel industry catering to the educational learning needs of students usually from high schools, colleges and universities

5.

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1 min • 1 pt

is a type of professional travel all too often related to an individual or group’s business or work where travelers usually enjoy the privilege of a company paid travel.

6.

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1 min • 1 pt

is another segment that, as the name implies, involves family and or other social unit that shares the same purpose and interest to travel.

7.

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1 min • 1 pt

(FIT) tour is a classification of tour based on market segment that pertains to travelers who minimally or does not or need an assistance from travel intermediaries for as the name implies, they plan or arrange their own trips.

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