MKTG

are fictional or semifictional characters that are used to describe and evoke a particular type of customer. Otherwise known as buyer personas, user personas, and marketing personas, they provide a useful reference point and insight tool for a variety of sales, marketing, and communication activities

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is a detailed description of your target audience. It's similar to a buyer persona, however, it's not a fiction representation of your customers. It has factual information about their demographics, buying behaviors, customer service interactions, and more.

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represent an even larger scale of account to handle. These are common to private and public sectors of companies doing team building activities and professional or social organizations in which purpose are common to sightseeing, outdoor, MICE and SITs.

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is a large segment in the travel industry catering to the educational learning needs of students usually from high schools, colleges and universities

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is a type of professional travel all too often related to an individual or group’s business or work where travelers usually enjoy the privilege of a company paid travel.

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is another segment that, as the name implies, involves family and or other social unit that shares the same purpose and interest to travel.

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(FIT) tour is a classification of tour based on market segment that pertains to travelers who minimally or does not or need an assistance from travel intermediaries for as the name implies, they plan or arrange their own trips.

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Targeting refers to the selection of potential customers to whom a business wishes to sell products or services. The targeting strategy involves segmenting the market, choosing which segments of the market are appropriate, and determining the products that will be offered in each segment.

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Tourism market segmentation is the tactical instrument for getting a clear picture of the heterogeneity and commonalities among potential tourist groups. Tourism industry customers have different backgrounds, preferences, aspirations, habits, and of course price sensitivities; even the media they are exposed to varies

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happens when consumers feel that learning about the different competing products is not worth it, so they would rather select the product that they are most comfortable with.

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