WOF Chpt 3

What are the three components of Search Engine Optimization for websites?

• Technical SEO, Off-Page SEO, Content Marketing, Local SEO

• Technical SEO, On-Page SEO, Off-Page SEO, Social Media Marketing

• Technical SEO, On-Page SEO, Off-Page SEO

• Technical SEO, On-Page SEO, Content Marketing, Link Building

What is the main focus of On-Page and Off-Page SEO?

• Search Engine Optimization

• Content Marketing

• Technical SEO

• Link Building

What is the process of optimizing parts of webpages to rank higher on search engines?

• Off-Page SEO

• Technical SEO

• On-Page SEO

• Content Marketing

What are the key elements to optimize for On-Page SEO?

• Content, Social Media, Reviews

• Backlinks, Keywords, Headings

• Title Tags, Internal Links, URL, Meta Descriptions

• Images, Videos, Infographics

What is the purpose of incorporating keywords naturally into content for On-Page SEO?

• To increase keyword density

• To rank higher for competitive keywords

• To avoid keyword stuffing

• To match search intent and be useful to users

What are the THREE factors in E-A-T guidelines that Google uses to determine overall quality and ranking of the content of a webpage?

• Expertise, Authority, Trustworthiness

• Efficiency, Accountability, Teamwork

• Experience, Authenticity, Transparency

• Excellence, Accuracy, Timeliness

What is the main purpose of Link Building in Off-Page SEO?

• To optimize Google Business Profile

• To earn backlinks and gain media attention

• To improve website design

• To increase website traffic

What is the main goal of Local SEO in Off-Page SEO?

• To increase global traffic

• To optimize Google Business Profile

• To increase local traffic, visibility, and brand awareness

• To create locally relevant content

Which of the following can be found in a Business listing?

• Name of the company

• Address

• Phone number

• Back Links

Which of the following are examples of link building strategy?

• Create social media accounts to link to your website.

• Ask customers to leave you a review.

• Go viral so that people will mention your company and give your back links.

• Cold email outreach to give you a backlink.