KIC Digital and social marketing

Social benefits of cocreation comprise of increased in

social esteem.

• True

• False

Lead users are those consumers who are the

earliest to adopt new products

• True

• False

Emergent consumers are

individuals who are especially capable of applying intuition

and judgment to improve product concepts.

• True

• False

Consumer might be motivated in consumer cocreation forum by a desire to gain technology knowledge.

• True

• False

According to Yi and Gong (2012) the behavior

of customer co-creation as a construct made up of.......................

• 8

• 6

• 4

• 2

According to Yi and Gong (2012), advocacy is one of the dimensions of co-creation.

• True

• False

Digital platform is a turnkey solution for social commerce.

• True

• False

In traditional marketing products are promoted through TV, radio, print meda, google ads, internet etc.

• True

• False

In digital marketing there is no interaction with customer.

• True

• False

Multi channel is also known as Omni channel.

• True

• False