Topic 7 quiz : User center design

Who originated User-centered design (UCD) or human centered design (HCD) in the 1980s in the US?

• Donald Norman

• David Kelley

• Steve Jobs

• Elon Musk

What is the foundation of UCD?

• Cost reduction

• User needs and capabilities

• Efficiency of use

• Style changes

What does UCD consider in the design process?

• Product functionality

• User behavior

• Market trends

• Competitor analysis

What is the purpose of involving users in all design phases according to UCD?

• To conduct surveys

• To empathize with potential users

• To increase complexity

• To reduce functionality

What is an example of a product with complex functionality that reduces usability?

• Digital camera

• Laptop

• TV remote

• Smartphone

What does UCD take into account in the use of a product in a particular environment?

• User's age

• User's gender

• User's occupation

• Location and layout of controls

What does anthropology consider?

• Overpopulation

• Warfare

• Poverty

• All of the above

What does an ethnographer do?

• None of the above

• Treat human society as a field of science

• Gather and record data about human culture and societies

• Assess, diagnose, treat and prevent mental disorders

What is the purpose of involving multidisciplinary skills in the UCD design team?

• To gain a better understanding of users' thoughts

• To increase cost

• To reduce complexity

• To advise the creative designer

Who is the head of IDEO, an award-winning global design firm?

• Donald Norman

• David Kelley

• Steve Jobs

• Elon Musk