INCubator: Unit 3 Review

What is the business purpose of a position statement? Select one.

• Articulates a specific direction for your business.

• Allows you to sell easier to your customers.

• Creates a workflow for your solution.

• Justifies your pricing model.

Which of the following are included in a positioning statement? Select all that apply.

• Customer Segment

• Product/Brand name

• Product Category

• Product Price

What is a direct channel? Select one.

• The sale of the product/service goes directly from the manufacturer to the customer.

• The sale of the product/service goes directly to the customer through a third party intermediary.

• The sale of the product/service goes directly from the third party to the customer.

• The revenue of sales from the product/service goes to the company.

Which of the following are examples of a direct channel for Nike? Select all that apply.

• A Nike retail store

• nike.com

• Famous Footwear

• DWS

What is an indirect channel? Select one.

• A means by which the product/service goes directly to the customer through intermediaries.

• A means by which the product/service goes directly from the manufacturer to the customer.

• A means by which the customer sends someone to purchase the product for them.

• A means by which the business sends the product or service to the customer.

Which of the following are examples of an indirect channel for a Hoover vacuum cleaner? Select all that apply.

• Best Buy

• A resale store

• Hoover retail store

• Hoover.com

What is the marketing funnel cycle? Select one.

• Get, keep, and grow customers

• Keep, get, and grow customers

• Grow, keep, and get customers

• Get, grow, and keep customers

Which of the following are in the Get part of the funnel? Select all that apply.

• Acquire

• Activate

• Up-sell

• Next-sell

Which of the following can be used to “get” your customers? Select all that apply.

• Website

• Social Media

• Face-to-face meeting

• Email

What is using loyalty programs, surveys or follow up calls an example of? Select one.

• Keep

• Get

• Grow

• All of the above