Guerrilla Marketing

What is guerrilla marketing?

• A traditional marketing strategy

• A digital-only marketing tactic

• An unconventional approach to capture attention

• A method that relies solely on television advertising

What inspired the name 'guerrilla marketing'?

• Gorilla animal tactics

• Small military organizations using surprise tactics

• A famous marketer named Guerrilla

• Large-scale military operations

What is a key characteristic of guerrilla marketing?

• Focuses on traditional media

• Requires a large budget

• Uses creativity and surprise to create buzz

• Targets only a specific age group

Which of the following is an example of guerrilla marketing?

• A newspaper ad

• A television commercial

• A billboard advertisement

• A flash mob promoting a brand

What is ambient advertising in guerrilla marketing?

• Radio advertisements

• Appropriating public space for installations

• Online advertisements on social media

• Advertising using ambient music

What company dressed the Wall Street bull in boxers?

• Golto

• Puma

• Nike

• Adidas

What is the aim of experiential guerrilla marketing?

• To display advertisements on billboards

• To directly involve the public

• To create television commercials

• To send email newsletters

Which company had a viral flash mob in Liverpool Street Station?

• Sprint

• Verizon

• T-Mobile

• AT&T

What event featured the Fiji Water girl photobombing celebrities?

• The Oscars

• The Golden Globes

• The Emmys

• The Grammys

Why should you choose guerrilla marketing?

• It requires a large team

• It fosters a strong emotional connection with the audience

• It is only effective for large companies

• It is less effective than traditional advertising