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FM 2.01/2.02

Authored by Amanda Bergsma

Education

12th Grade

Used 4+ times

FM 2.01/2.02
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17 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Locally-owned stores with a limited assortment of apparel, housewares, gifts, and household textiles are which type of retailer?

Discount stores

Junior department stores

Off-price discounters

Wholesale warehouse clubs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Macy’s hires decorators to create window displays during the Christmas season. The decorators only decorate for large, upscale department stores. Which type of distribution strategy is being used?

Exclusive

Industrial

Intensive

Selective

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

TOMS shoes are only available through the company’s e-tailing store and a few brick and mortar stores. Which distribution strategy is it using?

Exclusive

Intensive

Regulated

Selective

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the route products take from producer to end user?

Apparel marts

Channel of distribution

Textile process

Trade associations chain

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Belk is a company that sells products to end users. Which type of intermediary is Belk?

Consumer

Manufacturer

Retailer

Wholesaler

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

HanesBrands undershirts can be found in stores such as Target, JCPenney, Macy’s, and Wal-Mart department stores. Which distribution strategy are they using?

Exclusive

Industrial

Intensive

Selective

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of fashion retailer offers a high level of customer service, fashion-forward merchandise, and targets special-interest customers?

Boutique

Department store

Discount store

Flagship store

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