
雀巢咖啡在中国市场的销售策略
Quiz
•
Business
•
9th Grade
•
Hard
Nguyen Thuy
FREE Resource
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
雀巢咖啡在中国市场采取了哪些销售策略来站稳脚跟?
本土化产品、与本地公司合作和积极的营销活动
增加进口产品种类
与竞争对手展开价格战
减少营销活动的投入
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
雀巢咖啡在中国市场的销售策略是否与其他国家市场有所不同?
Yes
I don't know
Maybe
No
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
雀巢咖啡是如何在中国市场建立品牌形象的?
雀巢咖啡在中国市场建立品牌形象是通过战略营销、产品本土化和对中国消费者偏好的了解。他们还专注于建立强大的分销网络和与当地企业的合作伙伴关系。
忽视中国消费者的偏好和文化差异
依靠与竞争对手的合作来建立品牌形象
通过在中国市场推出不受欢迎的产品
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
雀巢咖啡在中国市场的销售策略是否受到当地文化和消费习惯的影响?
是
只是一点点
不确定
否
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
雀巢咖啡在中国市场的销售策略是否注重线上销售渠道?
否
是
通过电视独家广告
仅限农村地区
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
雀巢咖啡在中国市场的销售策略是否注重线下实体店铺的建设?
否
只注重关注国际市场
仅限网上销售
是
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
雀巢咖啡在中国市场的销售策略是否注重与当地合作伙伴的合作?
否
有时候
不确定
是
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