Chap 4 Vocab
Authored by Weston M
Mathematics
8th Grade
CCSS covered
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17 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
identifying and examining the characteristics of a competing firm
Customer Relationship Management
Demographics
Customer Profile
Competitive Analysis
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a description of the characteristics of the person or company that is likely to purchase a product or service.
Customer Relationship Management
Survey
Primary data
Customer Profile
Tags
CCSS.RI.9-10.4
CCSS.RI.9-10.4
CCSS.RI.6.4
CCSS.RI.7.4
CCSS.RI.8.4
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a company’s efforts to understand customers as individuals instead of as part of a group
Demographics
Customer Relationship Management
Market research
Indirect competition
Tags
CCSS.RI.9-10.4
CCSS.RI.9-10.4
CCSS.RI.6.4
CCSS.RI.7.4
CCSS.RI.8.4
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
data that describe a group of people in terms of age, marital status, family size, ethnicity, gender, profession, education, and income
Demographics
Focus group
Market segments
Primary data
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a business that makes most of its money selling the same or similar products or services to the same market as other businesses
Geographic data
Indirect competition
Psychographics
Direct competition
Tags
CCSS.L.7.6
CCSS.L.8.6
CCSS.W.8.2D
CCSS.L.9-10.6
CCSS.W.9-10.2D
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
an in-depth interview with a group of target customers who provide valuable ideas on products or services
Focus group
Psychographics
Market research
Survey
Tags
CCSS.RI.9-10.4
CCSS.RI.9-10.4
CCSS.RI.6.4
CCSS.RI.7.4
CCSS.RI.8.4
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
data that help a business determine where its potential customers live and how far they will travel to visit the business
Demographics
Geographic data
Psychographics
Secondary data
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