Channel Management Quiz

What is the role of an industrial user

• Sells products for another company

• Sells materials, services, or goods that will be used to make other goods

• Buys materials, services, or goods that will be used to make other goods

• Leases out industrial space for companies to use to create their products

Who transports and stores goods so that they will be available to consumers or industrial users where and when they are wanted or needed.

• Producers

• Retailers

• Intermediaries

• Consumers

What is Channel management?

• The ways that companies determine the best strategy for distribution

• The path of all channels of distribution take

• How the product is made

• Determining which TV channel the ads for the company will play

What does a producer do?

• Makes or provides goods and services.

• Uses a good or service to satisfy their own needs or wants.

• Buys materials, services, or goods that will be used to make other goods.

• Assists in the sale and/or promotion of goods and services

What are industrial goods

• Goods that are sold in retail locations.

• Goods that will be used to make other goods or services

• Goods that are sent straight to a landfill

• Goods that are worth nothing

Why are wholesalers important?

• They allow for more exposure for the product by selling them to retailers

• They sell the whole product at once instead of separately

• They are the last stop in the distribution channel

• They make or provide goods and services.

What is a wholesaler?

• A company that sells Whole Foods

• A company that makes their own products

• A company that sells only services

• A company that buys goods from producers or agents and sells them to retailers

What example is NOT a producer?

• Whirlpool

• Pfizer

• Farmers

• Walmart

What is another word for intermediaries?

• starters

• endmen

• middlemen

• CEO

Why are different channels of distribution important? (Direct/Non Direct)

• They sell all products at once instead of separately

• They increase profit.

• Provide diverse avenues for customers to access and purchase products.

• They enhance customer relations.