Marketing: 3-2 Customer Service, Part 1, Proactive

What is customer service?

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What did Maya Angelou mean when she said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel"?

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How did Tony Hsieh of Zappos feel about customer service?

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What does individualized attention mean?

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How valuable is the customer feedback that the customer service team collects?

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What does a customer service "mindset" mean?

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What is "pro-active customer service"?

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How can a company implement pro-active customer service?

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Most people would pay more for better customer service:

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