Consumer Behavior Quiz

__________ is the way that consumers, based on factors such as preferences and decisions, engage with and act in relation to brands and products.

• Brand awareness

• Consumer behavior

• Customer experience

• User experience

Answer explanation

we have only talked about consumer behavior this chapter.

True or false: Advocacy occurs when a consumer speaks highly of the product.

• True

• False

Answer explanation

advocacy is when you are spreading the word about a product based on a positive experience you have had with the product

Which of the following is not presented in the chapter as one of the four influential factors that attract customers?

• Convenience

• Reputation

• Positive experiences

• Competition

Answer explanation

the 4 influential factors are:

1. Convenience

2. Reputation

3. Familiar brands

4. Positive experiences

Which of the following statements is accurate?

• Consumer behavior begins with the exchange of money for a product, and the consumer behavior process is a series of steps that consumers take.

• The consumer behavior process is a series of steps and is a major part of individuals overall consumer behavior.

• The consumer behavior process begins as consumers engage in point-of-sale influence from brand or company.

• Consumer behavior is based on consumers correctly connecting brand features and or other information to the recognized and corresponding brand.

Answer explanation

that is the definition of consumer behavior. all other answers contain an incorrect step that we have not discussed

Which step follows the purchase step in the consumer behavior process?

• Recognition

• Information gathering

• Decision making

• Evaluation

Answer explanation

order goes:

1. Recognition

2. Information gathering

3. Decision-making

4. Purchase

5. Evaluation

6. Disposal

 

Identify the generation referenced in the following statement: "Out of all generation, they're the most likely to value the possibility of receiving loyalty points when purchasing, with many being happy to advocate brands in return"

• Gen Z

• Gen X

• Silent generation

• Baby boomers

Answer explanation

gen x loves loyalty points

Use experience incorporates how consumers feel about a product's responsiveness, ability, and consistency in performing intended functions and their interactions with the product.

• True

• False

Answer explanation

user experience is what forms their evaluation of the product

Customer experience includes the act of purchasing a product, interactions with company representatives, online navigation of company websites, shopping inside a store and more.

• True

• False

Answer explanation

customer experience goes from step 1- step 6 of the consumer behavior process

Which is the correct order of the listed generational groups?

• Baby boomers, millennials, gen x, gen z

• Silent generation, baby boomers, gen x, millennials

• Gen x, baby boomers, millennials, gen z

• Baby boomers, silent generation, gen x, millennials

Answer explanation

from oldest to youngest generations

Point of sale is a step in the consumer behavior process.

• True

• False

Answer explanation

point of sale is where the person is actually buying the thing. It is not a step in the process it is where they are performing the step of purchasing