Facebook & Instagram Advertising Quiz

_____ similar to an audience the brand is already targeting.

• Lookalike audience

• Core audience

• Custom Audience

_____ presented using an image, video or carousel and followed by a lead form when the users engage with the Facebook ad.

• Lead Generation Ad

• Carousel Ad

• Video Ad

• Image Ad

True or False. You don't need to take in to account demographics in order to understand your target audience on Facebook.

• True

• False

______ is a Facebook ad that shows up to 10 images within one advertisement, each picture has its own link.

• Carousel

• Canvas

• Video

• Picture

What does CTA stand for?

• call to action

• clear target audience

• create to accept

• content testing awareness

True or False. Although some may think that Facebook is for older audiences, the number of the users on the platform for every age group continues to grow.

• True

• False

The relevance score on Facebook is calculated based on ________.

• anticipated positive and negative feedback

• current events

• numbers of subscribers

• previously posted content

Unicorn content performs better than everything else but you might not know why.

• True

• False

If you are creating amazing content on Facebook, you do not have to post consistently.

• True

• False

There are more Males than Females on Facebook

• True

• False