Yr 8 Recap - Business - Market Research

Market research allows you to find out what a ​ (a)    ​ wants and ​ (b)   .​

• needs
• thoughts
• beliefs
• traits
• shoe size
• customer’s

What method of research is this?

What are the 4 P's of marketing?

c

d

e

f

Purchase

Place

Product

Paint

Price

Promotion

Which of the following is not an example of primary research?

• Focus group

• Questionnaire

• Government reports

• Interview

Organise these options into the right categories:

Groups:

(a) Primary Research Methods

,

(b) Secondary Research Sources

• Focus Groups

• Observations

• Questionnaires

• Competitors' data

• Test marketing / pilots

• Surveys

• Government publications

• Books

• Bought data

• Customer trials

• Newspapers

• Magazines

What is primary research?

• Gathering of old information that already exists.

• Gathering of old information that does not already exist

• All of the others

• Gathering of new information that does already exist

Primary research can be very ​ (a)   ​

• time consuming
• quick
• cheap
• pointless

Market research helps you identity who your competitors are.

• True

• False