Yr 8 Recap - Business - Primary Research

Which is not a form of primary research?

• Focus Group

• Interview

• Questionnaire

• Website

Which type of primary research is described here?

"A group of people assembled to participate in a discussion about a product before it is launched."

Which of the below are methods of primary research?

Groups:

(a) Primary Research

,

(b) Not Primary Research

• Interviews

• Books

• Focus Group

• Questionnaire

• Websites

• Observations

Match the following categories of question to a question:

• How do you feel today?

• Open Question

• It is currently raining.

• True / False Statement

• Would you like something to eat? 

• Closed Question

Which of these is an example of quantitative data?

• 5% of people like the beach

• I don’t like the beach because the sea is cold

• I only like the beach when there is big surf

• I don’t like the sand

Organise these options into the right categories:

Groups:

(a) Quantitative Data

,

(b) Qualitative Data

• I love crime films best of all

• I love watching the TV after school

• 65% of people have more than 1 television in their house

• 55% of homes have Netflix

• 78% of people watch the news before going to work

What is an advantage of primary research?

• It is quick to collect

• It is cheap to collect

• It is up to date and relevant

• It does not always answer the exact question

What type of question is this?

"What would you like to eat?"