Audience demographics & segmentation

Media organisations use demographics to break down and define their target...

Media organisations use demographics and ************ to break down and define their target audience

Demographics are the different characteristics of the...

Which does not make up an audience demographic?

• Lifestyle

• Height

• Gender

• Age

Which does not make up an audience demographic?

• Location

• Ethnicity

• Occupation

• Weight

Which does not make up an audience demographic?

• Hair colour

• Education

• Lifestyle

• Interests

Demographics can be broken down further to try to create a profile that addresses a target audience. This is called...

Which one is not a form of segmentation?

• Audience needs

• Geographical location

• Client requirements

• Interests

Which one is not a form of segmentation?

• Aspirations

• Target audience

• Opinions

• Behaviours

Demographic + segmentation =

• A suitable product

• A clien brief

• Client requirements

• Target audience