Common Assessment Review

Which persuasive technique is seen here?

• Rhetorical Question

• Hasty Generalization

• Statistical Evidence

• Emotional Appeal

Which statement is opinion?

• It is warmer in the Summer.

• Plants need sunlight to grow.

• Winter is the worst time of year to grow plants.

Which appeals are primarily used in this advertisement? (pick two!)

• Ethos

• Pathos

• Logos

Which appeal is primarily used in this advertisement?

• Ethos

• Pathos

• Logos

Which appeal is primarily used in this advertisement?

• Ethos

• Pathos

• Logos

The queen bee is the busiest bee in the hive. She can lay up to 2,500 eggs per day. The queen produces chemicals that guide the behavior of other bees. The queen bee will use her stinger to repeatedly sting other rival queens. Which sentence states an opinion?

• sentence 1

• sentence 2

• sentence 3

• sentence 4

The fastest land-dwelling mammal is the cheetah. Cheetahs can run up to 70 miles per hour. They are graceful and beautiful. After a fast run, a cheetah needs 30 minutes before it will eat. Which sentence states an opinion?

• sentence 1

• sentence 2

• sentence 3

• sentence 4

Which of the following phrases from advertisements does not contain an opinion?

• so soft, you feel like you are sleeping on clouds

• the most refreshing taste on the market

• most comfortable pair of shoes you will ever own

• 100% fully manufactured in the United States

Tiger Woods promotes shoes—tagline: Elevate Your Game. American Express- It's so great that Tiger doesn’t leave home without it. What propaganda technique is being used in the above advertisements?

• bandwagon

• Card stacking

• testimonial

• Plain folks

Elect Jim Smith for Mayor. He supports the regular American worker. He has spent time working on his family farm. He knows what hard work is all about. What propaganda technique is being used in the above sentence?

• Glittering generalities

• Plain folks

• transfer

• Name calling