RO93 - Audience Segmentation

What is audience segmentation?

• A method of pricing products

• A type of media production

• A marketing strategy that targets the entire population

• The process of dividing a large audience into smaller groups based on shared characteristics

Which of the following is NOT a category of audience segmentation?

• Age groups

• Location

• Favorite color

• Income

What might a media product designed for children feature?

• Bright colors

• Formal language

• Luxury themes

• Location-specific colors

Why is audience segmentation beneficial for marketing?

• It makes products more expensive

• It guarantees product success

• It allows for more effective targeting of potential customers

• It eliminates the need for marketing

Which group is likely to be targeted with luxury-themed media products?

• High school graduates

• People who prefer simple color schemes

• Children

• Higher income demographics

What is a reason for segmenting audiences by occupation?

• To focus only on high-income jobs

• To make products more colorful

• To customize products to match job-related needs

• To reduce the variety of products offered

How can location influence the design of media products?

• By ignoring local preferences

• By incorporating cultural aspects or local products

• By using the same design for all locations

• By focusing solely on urban areas

What is a benefit of identifying new demographics to target?

• Focusing on a single demographic

• Developing new products to meet their needs

• Ignoring existing customers

• Decreasing product variety

Which design element might appeal to fitness enthusiasts?

• Formal language for well-educated audiences

• Bright colors for children

• Pastel colors for feminine audiences

• Imagery of people exercising

What is the main goal of audience segmentation in media production?

• To produce only high-income level products

• To create tailored content that resonates with specific groups

• To focus on a single product design

• To use the same marketing strategy for all products