Advertising

What is the main purpose of advertising?

• To entertain people

• To inform people about a product

• To promote political campaigns

• To educate people about history

Which of the following is NOT a form of media used in advertising?

• TV and radio

• Telegrams

• Social media

• Newspapers and magazines

What is the role of social media in digital marketing?

• It has no impact on digital marketing

• It helps in raising brand awareness

• It only targets a small audience

• It is used for traditional marketing only

What is the importance of influencers in advertising today?

• They help in creating a community of users

• They have no impact on consumer behavior

• They are not considered as celebrities

• They are only used in TV commercials

What is essential for marketers to stand out in crowded markets?

• Creativity and innovation

• Having a large marketing budget

• Avoiding creativity and innovation

• Using traditional advertising methods only

Which of the following is an example of alternative marketing approaches?

• TV commercials

• Billboard advertising

• Social media ads

• Ambient marketing

How can consumers be protected against misleading advertising practices?

• By self-regulatory systems

• By not having any regulations

• By avoiding all advertisements

• By increasing the number of ads

What is the role of organisations like the UK Advertising Standards Authority?

• To ban all forms of advertising

• To regulate advertising standards

• To promote misleading advertising practices

• To increase the number of ads

What is the impact of digital advertising on businesses?

• It only targets a small audience

• It enables businesses to reach large target audiences

• It has no impact on businesses

• It is not cost-effective

What is the purpose of celebrity endorsement in advertising?

• To avoid all forms of advertising

• To confuse consumers

• To persuade people to buy a product

• To discourage people from buying products