C6 (SOCIAL) - Social Community

What is the foundation of social media?

• Real Time Marketing

• Powerful social networks

• Paid media options

• Brand Social Communities

Which social network site emphasizes career experience and professional connections?

• Facebook

• Care2

• LinkedIn

• Twitter

What type of social network sites are entirely controlled by the vendor?

• Specialized networks

• Gated communities

• Open communities

What do brands leverage in social network sites to meet marketing objectives?

• Owned media

• Earned media

• Paid media

• All of the above

What does a brand profile act as within a social networking community?

• A consumer

• A node

• A competitor

• A moderator

What is Real Time Marketing (RTM) focused on?

• Long-term campaigns

• Scheduled posts

• Interactive ads

• Engaging with followers in real-time

What is the most popular tool for boosting engagement and sharing in social communities?

• Paid advertising

• User-generated contest campaigns

• Organic brand impressions

• Display ads

What is the average number of posts a Facebook member sees on their news feed per day?

• 50

• 100

• 500

• 200

What is used to determine the order of posts in users' News Feeds on Facebook?

• ShareRank

• EdgeRank

• LikeRank

• CommentRank

Which social network site is known for its visual content and image sharing?

• LinkedIn

• Instagram

• Twitter

• Facebook