SOCIAL MEDIA MARKETING basics

SOCIAL MEDIA MARKETING basics

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10 Qs

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SOCIAL MEDIA MARKETING basics

SOCIAL MEDIA MARKETING basics

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Maria Perifanou

Used 11+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

What is the main goal of social media marketing, as explained in the lesson?

Increase website traffic
Boost brand awareness and engagement
Generate sales leads
Enhance customer service

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Name the two most popular social media platforms for food marketing purposes.

Facebook and Instagram

Twitter and Pinterest

Instagram and Snapchat

YouTube and TikTok

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

What are the three main steps to start social media marketing?

Research, create, and publish
Plan, execute, and analyze
Define, create, and optimize
Engage, convert, and retain

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

What is the significance of defining your target audience in social media marketing?

It helps increase followers
It allows for better content creation and targeting
It improves search engine optimization (SEO)
It reduces advertising costs

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

What are some key metrics to measure the success of social media marketing campaigns?

Likes, shares, and comments

Website visits, bounce rate, and conversion rate

Impressions, reach, and engagement rate

All of the above

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Explain in what way the tools depicted in the image can help support a social media marketing campaign.

They can help you attract more followers

They can increase website traffic and encourage audience interaction and sharing

They encourage audience interaction and sharing

They can analyze the effectiveness of your SM marketing campaign

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

How can you identify the right social media platform for your business?

By analyzing competitor strategies and the platform with the most users

By focusing solely on the platform with the most users

By considering your target audience and business objectives

By selecting platforms randomly and testing them

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