Public Relations

What is a key ethical consideration in proactive PR?

• Avoiding deceptive information

• Blaming individuals during crises

• Manipulating public opinion

• Ignoring stakeholder interests

When is proactive PR best suited for?

• Unforeseen events

• Immediate crises

• Predictable events

• Negative publicity

What is a crucial element of crisis preparedness in proactive PR?

• Ignoring potential risks

• Developing a crisis communication plan

• Avoiding training and rehearsing

• Minimizing potential damage

What role do data and analytics play in reactive PR?

• Not monitoring media coverage

• Avoiding public perception analysis

• Measuring success in proactive PR

• Identifying trends

What should organizations consider when deciding between proactive or reactive PR?

• Predictability of the situation

• Urgency and severity of the issue

• Availability of resources

• Organizational culture

What is a key ethical consideration in reactive PR?

• Ignoring stakeholder interests

• Manipulating public opinion

• Timeliness and accuracy

• Placing blame unfairly

What is the impact of data and analytics in proactive PR?

• Not tailoring messaging

• Measuring success in reactive PR

• Identifying trends

• Avoiding public perception analysis

What is a factor to consider for crisis preparedness in proactive PR?

• Minimizing potential damage

• Developing a crisis communication plan

• Regularly training and rehearsing

• Ignoring potential risks

What is the importance of crisis preparedness in proactive PR?

• Minimizing potential damage

• Avoiding training and rehearsing

• Ignoring potential risks

• Developing a crisis communication plan

What is the role of data and analytics in both proactive and reactive PR?

• Not tailoring messaging

• Avoiding public perception analysis

• Measuring success in reactive PR

• Identifying trends