Designing a Survey

What is the primary goal of good survey design?

• To ensure data matches the authentic thoughts of respondents

• To focus solely on quantitative data

• To include as many questions as possible

• To make the survey as long as possible

What is response bias?

• The tendency to prefer surveys over interviews

• Bias towards closed-ended questions

• A preference for responding quickly

• A gap between real views of respondents and survey data

What should be the first step in the survey design process?

• Choosing a font size

• Identifying the topic of investigation

• Selecting the survey title

• Deciding the number of questions

Tags

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.7.7

CCSS.RL.8.7

CCSS.RI.7.7

What type of questions allows respondents flexibility in how they respond?

• Multiple choice

• Closed-ended

• Open-ended

• Ranked response

Tags

CCSS.RI.2.1

CCSS.RI.3.1

CCSS.RL.2.1

CCSS.RL.3.1

CCSS.RL.1.1

Why are closed-ended questions easier to process and analyze?

• They are more detailed

• They offer a choice of pre-selected options

• They require creative answers

• They take longer to complete

Tags

CCSS.RI.9-10.4

CCSS.RI.9-10.4

CCSS.RI.6.4

CCSS.RI.7.4

CCSS.RI.8.4

What should be avoided when developing good survey questions?

• Questions about personal experiences

• Multiple choice questions

• Double-barreled questions

• Open-ended questions

Tags

CCSS.RI.2.1

CCSS.RI.3.1

CCSS.RL.2.1

CCSS.RL.3.1

CCSS.RI.1.4

What is a Likert scale?

• A type of open-ended question

• A method of pilot testing

• A level of agreement scale

• A font style

What should you do to minimize ambiguity in survey questions?

• Make questions as brief as possible

• Use technical terms

• Include as many questions as possible

• Focus on quantitative data only

Tags

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.7.7

CCSS.RL.8.7

CCSS.RL.9-10.7

What is the purpose of pilot testing a survey?

• To choose the survey title

• To trial the survey on a small group for feedback

• To test the survey on a large scale

• To finalize the survey questions

What is crucial for a well-developed survey design?

• Using a single type of question

• Making the survey as long as possible

• A cycle of writing, revising, and testing

• Focusing solely on qualitative data

Tags

NGSS.MS-ETS1-4